André LopesCreative Art DirectorAbout
Amnistia International - Discriminating is not human | Role: Creative and art director | Agency: McCann Lisbon


A campaign crafted to strike at first glance, that confronts the silent architecture of structural racism. By placing at its center those pushed to society’s margins, those whose very presence can trigger the reflexes of prejudice, Amnesty International Portugal turns discomfort into revelation, provocation into awareness, and the gaze itself into a mirror we can no longer avoid.