André LopesCreative Art DirectorAboutDivina Piadina | Role: Creative and art director | Agency: Independent Creative
Divina Piadina is a small italian based business located near gyms, positioned as a delicious, low calorie option for health conscious customers. The concept contrasts fitness discipline with indulgence, ending in a clear promise: 395 calories. No guilt. It reframes pleasure as a smart reward that fits an active lifestyle.